Marketing Culture

 Memory, a term used to define moments, experiences, events and people over time stored as our own interpretation of reality, absent in the present but not forgotten memories are the driving force of our behavior as consumers and market experts. Memory is the most important aspect of marketing as it is how a consumer has and is going to identify your brand, form a perception about it and communicate their opinions for the same. The Time Decay Theory which was first coined by Edward Thorndike states that when a person does not access or use a memory representation they have formed, it will decay over time and the memory trace will fade away. It is also stated that actively rehearsing information is believed to be a major factor contracting this temporal decay. It is this theory that brands are constantly able to re establish themselves and remind their target audience about who they are and how they started. Lets take for example the Lamborghini Countach which was Lamborghini’s mo...